Privacy Policy

Effective Date: June 20, 2026

FootStepWear (“we,” “us,” or “our”) operates FootStepWear.com (the “Site”), an educational resource covering foot health, foot conditions, and footwear guidance. This Privacy Policy explains what information we collect when you visit the Site, how we use it, and the choices available to you.

By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this policy, please do not access or use the Site.

1. Information We Collect

Information You Provide Directly

If you subscribe to our newsletter, request a downloadable guide, or otherwise sign up to receive communications from us, we collect the information you provide, which may include:

  • Your name (if provided)
  • Your email address
  • Any other information you voluntarily submit through a form on the Site

Information Collected Automatically

When you visit the Site, certain information is collected automatically through cookies, analytics tools, and similar technologies. This may include:

  • Your IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time spent on the Site, and referring or exit pages
  • Interactions with content, such as scroll depth and clicks

2. How We Use Your Information

We use the information we collect to:

  • Operate, maintain, and improve the Site and its content
  • Send newsletters, educational content, and updates to subscribers who have opted in
  • Understand how visitors use the Site so we can improve articles, structure, and navigation
  • Monitor and analyze usage trends, traffic patterns, and Site performance
  • Detect, investigate, and prevent fraudulent or unauthorized activity

We do not sell your personal information to third parties.

3. Cookies and Tracking Technologies

The Site uses cookies and similar tracking technologies to support analytics and improve user experience. Cookies are small text files stored on your device that allow us to recognize repeat visits and understand aggregate usage patterns.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of the Site may not function as intended.

Some web browsers offer a “Do Not Track” feature. Because there is no universal standard for these signals, the Site does not currently respond to them.

4. Third-Party Services

We use the following categories of third-party services to help operate the Site:

  • Webflow — website hosting and content management
  • Google Analytics — web analytics and traffic measurement
  • Google Search Console — site performance and search visibility monitoring
  • Klaviyo — email marketing and newsletter delivery
  • Affiliate networks we partner with — used to track and attribute purchases made through affiliate links on the Site

These third parties may have access to limited information, such as your IP address or email address, solely to perform functions on our behalf. These providers are not permitted to use your information for any purpose other than providing services to FootStepWear. As we add or change service providers, we will update this list accordingly.

If FootStepWear enters into affiliate partnerships with footwear brands or retailers, links to those partners may use tracking cookies to attribute purchases. Clicking an affiliate link may place a cookie on your device so that purchases can be attributed to FootStepWear and we may earn a commission. Our Affiliate Disclosure provides additional detail on how affiliate links function on the Site.

5. Email Communications

If you subscribe to our email list, we will use your email address to send newsletters, educational content, and occasional updates relevant to foot health and footwear. You may unsubscribe at any time using the link provided in every email we send, or by contacting us directly. We will retain your email address only for as long as necessary to provide these communications, or until you unsubscribe.

6. Children's Privacy

The Site is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children. If we become aware that a child under 13 has provided us with personal information, we will take steps to delete that information.

7. Data Retention

We retain information only as long as reasonably necessary to fulfill the purposes described in this policy, comply with legal obligations, resolve disputes, and enforce agreements. When information is no longer needed for these purposes, we take reasonable steps to delete or de-identify it.

8. International Visitors

The Site is operated from the United States. If you access the Site from outside the United States, you understand that your information may be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

9. Data Security

We take reasonable administrative and technical measures to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

10. Your Choices and Rights

Depending on your location, you may have rights regarding your personal information, including the right to access, correct, or request deletion of the information we hold about you.

Residents of certain U.S. states — including California (under the California Consumer Privacy Act / California Privacy Rights Act), Virginia (under the Virginia Consumer Data Protection Act), and Colorado (under the Colorado Privacy Act) — may have additional rights, including the right to know what personal information we have collected, the right to access or delete that information, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information, and any data sharing related to advertising or analytics is described in this policy.

Where applicable under laws such as the EU General Data Protection Regulation, we process personal information based on consent, legitimate interests, and other legal bases permitted by applicable law.

To exercise any of these rights, please contact us using the information below.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal and regulatory reasons. The “Effective Date” at the top of this page indicates when this policy was last revised. We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact us at:

FootStepWear

Email: admin@footstepwear.com

Website: FootStepWear.com